Lauren Berkemeyer

Lauren Berkemeyer is CMO at YuLife, the insurtech reinventing insurance through gamification, wellbeing and rewards. With over 20 years of marketing leadership across global corporations, venture-backed companies and SMEs, Lauren has helped YuLife grow to protect millions of lives and was recently named one of the Top 30 Most Influential Fintech Marketers. Her career spans both B2B and B2C, including leading global subscriber growth at The Wall Street Journal, giving her a unique perspective on how challenger brands build trust, accelerate engagement and create strategies that resonate with both business leaders and the people they serve.