Jeff Uden

Currently leading the performance and attraction agendas at Aventum Group, Jeff’s focus is on ditching rigid corporate checklists in favour of meaningful frameworks. From the fast-paced world of Iceland Foods to high-stakes insurance, Jeff has spent a career figuring out how to bridge the gap between someone’s potential and the results a business needs to thrive.

Known for stripping away the complexity of "performance management" to focus on empowerment and autonomy, he is driven by the goal of making work better for everyone involved. With a track record of driving internal promotions and building top-tier learning teams, Jeff joins the panel to share what happens when you treat performance as a partnership rather than a process.