Eloise Drake

Eloise Drake is Head of Finance Systems & Business Intelligence at Inspired Thinking Group (ITG), a global AI-enabled marketing technology business headquartered in Birmingham. With an MBA and early career roots in HR, Eloise brings a rare combination of people insight, ERP expertise, and financial systems leadership to her work. She holds the additional role of AI Champion for Finance at ITG, leading AI governance and adoption across the CFO function. Known for cutting through the noise on AI, Eloise is focused on real business value over hype — and on building the governance frameworks that help organisations invest in the right things, and have the confidence to say no to the rest.