William Smith

With over a decade in the SaaS space and six years focused on HR tech, Will Smith is a seasoned sales engineering leader passionate about using technology to drive meaningful business outcomes. As Senior Manager of Sales Engineering, EMEA at HiBob, Will leads a growing international team dedicated to helping organisations streamline HR processes for scale and efficiency. His previous roles at SD Worx and MASS reflect a consistent focus on customer value, solution architecture, and go-to-market strategy across diverse industries. Will is driven by a passion for innovation, people, and impact.