Sarah Reynolds

CMO, HiBob

Sarah Reynolds (they/them) is a creative, award-winning marketing executive and advocate for diversity, equity, inclusion, and belonging (DEIB). A veteran of the HR software market, Sarah is currently Chief Marketing Officer at Hibob, where they bring their deep industry knowledge, passion for storytelling, and keen eye for performance insights to bear in scaling HiBob’s global reach.

A proud champion of inclusive, people-centric growth strategies, Sarah has a strong track record of delivering transformative results. Prior to joining HiBob, Sarah was Chief Marketing Officer at Udacity, where they led global brand, marketing, and communications across the Company’s consumer, enterprise, and government go-to-market motions. Previously, they were Head of Commercial Marketing at PTC, where they focused on pipeline generation, value-driven messaging, marketing operations excellence, team culture, and talent development, and Vice President of Marketing at, where they oversaw global marketing.

An openly non-binary executive, Sarah writes and speaks widely about diversity and inclusion, pay equity, the future of work, and the intersection of bias, ethics, and technology. They have contributed to Forbes, Campaign US, Yahoo Finance, Training Industry Magazine, and the Society for Human Resources blog, and frequently speak at live and virtual events hosted by the National Association of Manufacturers, the Manufacturing Leadership Council, the Manufacturing Institute, WorldatWork, SHRM, HR Dive, AICPA, and more. You can find them shouting about equality, equity, and inclusive language on Twitter @fairpaymonster.