Kevin Green

Chief People Officer, First Bus

Kevin is the Chief People Officer of First Bus – a division of FirstGroup. First Bus is a FTSE 250 Company and is one of the UK’s largest bus operators with 14,000 employees.  In his time at First Bus, Kevin has kicked off a transformational people strategy, which will put colleagues and customers first. As part of this, People Centricity, at bottom-up change process, has started to roll-out across the business, driving a more human culture across First Bus where colleague behaviours are fully aligned to our purpose of ‘your journey is our everything’ and the First Bus values – or ‘Our Way’. Kevin has also introduced a step change on Diversity and Inclusion including the company-wide introduction of inclusion networks and a ‘Celebrating our Differences’ development programme for all managers. Quarterly employee engagement surveys are an integral part of ensuring that First Bus listens to its people and becomes a great place to work.

Kevin has been an entrepreneur, a CEO and HRD of a FTSE 100 company, he brings a wide range of skills and experience from each of these roles to assist the organisations he works with. He specialises in businesses that want to scale up or transform. Kevin has long been recognised as an award-winning business leader. He has worked with many leadership teams to maximise their performance by developing both unique customer offerings and differentiated people strategies which provide sustainable competitive advantage. His passion is creating great cultures where people want to give their best every day.

As a TEDx speaker, Kevin is an experienced communicator who informs, inspires and engages his audiences. He has spoken at large conferences but is as comfortable with smaller more intimate round tables or leadership events. His areas of specialism include global labour markets, competitive people strategy, how to create high performing cultures and What great leaders do to create superior performance.


  • Was part of the leadership team that led one of the UK’s largest ever turnarounds transforming one of Britain’s great institutions, the Royal Mail. The organisation went from losing £1.5m every day to making £450m profit in 4 years whilst also creating a new dynamic culture.

  • Took a cerebral and dusty professional body and repositioned it so that membership grew significantly. The offering was improved and £1.2 million was put into reserves, it was recognised as the UK’s best professional body.

  • Published a Bestselling business book Competitive People Strategy Which People Management said “Was one of the most important HR books of the Year”

  • Been interviewed live on TV by Jeremy Paxman and Evan Davies on Newsnight as well as John Humphreys on Radio 4s Today programme. A sought-after commentator on the UK Jobs market by the Media with regular appearances in the FT, Times and Sunday Telegraph and Economist.