Joanna Jacobson

Head of Marketing Communications, CIPD

Joanna Jacobson is Head of Marketing Communications at the CIPD. She is responsible for brand awareness and ensuring members and stakeholders are aware of the vast range of products and services the CIPD offers. With over 20 years of experience in communications, marketing, and branding, Jo is dedicated to driving positive change to make a real difference to people’s daily lives.


Prior to working at the CIPD, Joanna worked at The Poppy Factory where she built a marketing communications team to support wounded, injured and sick veterans back into work. She also worked as Director of Communications to former Deputy Prime Minister Sir Nick Clegg to raise the profile of his work on health and drugs reform.


Joanna has worked across all sectors, leading communications teams in fast paced organisations such as Barnardo's Children's Charity, The Ministry of Justice and Heathrow Airport.