Amy Brann

Founder and Director, Synaptic Potential

Amy Brann is the founder and Director of Synaptic Potential and an expert in helping organisations harness their unrealised people potential through the power of neuroscience. She is a speaker, author, and people development consultant who’s fact not fluff approach is a welcome authority in a world awash with questionable science and neuromyths. She passionately believes that the only way to achieve your full potential in life and work is by knowing more about how your brain works and her combination of scientific expertise and practical real-world business experience give audiences easy-toimplement frameworks that are proven to uplift brain performance. 

Over the past 18 years, Amy has advised hundreds of businesses of all shapes and sizes across the globe including Tesco, Warner Brother, EY, Twinings, Novartis and BNP Paribas, sharing fresh evidence-based insights that challenge people’s status quo, and delivering practical frameworks on how to improve performance and close the potential-performance gap that stops individuals and organisations achieving their Whole Brain Potential. 

A frequent keynote speaker at international business events, Amy gives audiences invaluable bite-sized, actionable takeaways based on the latest neuroscience research that leaders, managers and teams can implement in their daily work practices to improve key skills from creativity through to decision-making. 

Over the years, Synaptic Potential have partnered with The Wales Centre for Behaviour Change to support organisations, the Moller Institute at Cambridge University to deliver programmes and Manchester Metropolitan University to lead the neuroscience component of the Masters of Sports Directorship. Amy is the author of three compelling books - Make Your Brain Work, Neuroscience for Coaches, and Engaged: The Neuroscience Behind Creating Productive People in Successful Organizations - that show organizations practical ways to approach people development through the lens of Neuroscience.