Dr Amanda Potter

CEO, Zircon

Amanda founded Zircon in 2000, co-founded BeTalent in 2016 and established the Chief Psychology Officer Podcast in 2022. She is an award-winning Chartered Psychologist, with vast amounts of experience in talent strategy, assessment, development, leadership, and executive coaching.


An Associate Fellow of the Division of Occupational Psychology within the British Psychological Society (BPS) and a Fellow of the Association of Business Psychologists. Amanda has nearly 30 years’ experience on aligning businesses’ talent strategy with their organisational strategy and objectives.