Allyson Stewart-Allen

Allyson Stewart-Allen

SpecialityAssociate Fellow, Saïd Business School, University of Oxford and Author of Working with Americans

Allyson Stewart-Allen is a renowned advisor, author, broadcaster, speaker and Non-Executive Director whose expertise in brand internationalisation is sought by global businesses.

A Californian based in Europe for over 30 years, Allyson applies her international consulting experience, MBA education with Dr. Peter Drucker and languages (French, German) to the company she founded, International Marketing Partners.

She has advised more than 240 businesses in 26 countries including Aegis, BAE Systems, Burberry, Cadbury, Coach, HSBC, Lufthansa, NBC Universal, SAB Miller and Shell and recently served as a Board member for the Chartered Institute of Marketing.

Allyson is author of both editions of best-selling book Working with Americans (2nd Edition, Routledge Nov 2019), the first-ever manual exclusively about the US business culture.

An experienced and frequent commentator, she lends her insights to broadcast, print and digital media across the globe.  Besides her 4-year slot for Sky News as The Muse of Marketing, she has appeared on several television shows, including four seasons of BBC’s The Apprentice and CNBC’s The Business Class.  Other outlets regularly applying her insights include BBC News, ITV News, CNN, The Financial Times, Bloomberg, USA Today, Business Week, Wall Street Journal, Newsweek and Fortune magazines.

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by Allyson Stewart-Allen