Alice ter Harr

Alice ter Haar

SpecialityPeople Strategy and Delivery, Deliveroo

Alice’s career spans 10 years in high-growth businesses and most recently four years at one of Europe’s fastest-growing companies, Deliveroo. 

Alice spent the first decade of her career as a commercial marketer, but thanks to the magic of personal development, two years ago she realised that her calling is to inspire people to find and be their best selves. In November 2019, she moved to Deliveroo’s People Strategy & Development team so that she can pursue this passion and purpose more closely. Alice works here four days a week alongside which she’s building up her side hustle – Badass Unicorn. 

Badass Unicorn shares what we can learn about hyper-personal growth from Unicorn ($1bn) scale-ups. Alice evangelizes about this as a keynote speaker – at events like Ad Week and The Festival of Marketing – and through in-company training programmes and partner and public workshops. She’s proud to say these consistently score 9/10 for satisfaction and would recommend. Alongside this, Alice shares her growth story and learnings through writing, vlogging and blogging. 

Prior to Deliveroo, Alice enjoyed a varied career with stints in a wide variety of businesses, including FTSE 100 Whitbread and ‘agency-side’ at The Chartered Institute of Marketing’s 2014 Agency of the year, Cherry London. She’s gone full circle having begun her career starting up the business of ‘photographer to the stars’, Terry O’Neill CBE. 


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by Alice ter Haar