Kirsten Bethmann is Global Employer Reputation Manager at Mars Incorporated., a $35billion global business best known for Confectionery, Food and Petcare products such as Snickers®, Dolmio® and Pedigree®.
With over 10 years of experience in employer branding, talent acquisition and corporate communications, Kirsten is responsible for leading, managing and deploying Mars’ Global Employer Reputation programs, including the Employer Value Proposition and creative recruitment campaigns, positioning Mars as one of the world’s most attractive employers.
With a solid background in communications, Kirsten first joined Mars in 2013 to lead the Employer Branding efforts for the German market. She quickly moved through the HR organization, taking over responsibility in different leading HR roles, until she joined the global Employer Reputation team. In her current role, Kirsten combines her passion for attracting talent with her passion for people and international collaboration by defining the global deployment strategies and working closely with the local markets to assure a consistent deployment and messaging around the globe.