[G1] Customer loyalty in the digital overload – boosting brand and reputation for competitive advantage

Paul Spiers
Eissa Khoury
13 Jun 2019
12:10-13:00

[G1] Customer loyalty in the digital overload – boosting brand and reputation for competitive advantage

Explore: case study

Future of Work Stream 1 / Future of Leadership and Business Management

Customer loyalty in the digital overload – boosting brand and reputation for competitive advantage

In today’s digital overload, as products and services available at people’s fingertips, it is increasingly difficult for brands to stand out from the competition. To gain market share and retain the loyalty of customers, we need to rethink our branding and customer engagement initiatives along with enhancing and protecting our online reputation. Join this case-study session to hear how organisations are maximising their customer engagement and digital presence to maintain a competitive edge. Learning points include:

  • maximising and protecting your brand and digital reputation to increase market reach
  • articulating and leveraging your niche to stand out from the competition
  • devising innovative customer loyalty initiatives to retain market share

Speakers:

  • Paul Spiers, Head of Marketing Communications, OrangeDoor and Founder, Amplifier Academy
  • Eissa Khoury, Executive Director, Culture & Engagement EMEA, Landor

Chaired by: