How smart technology is changing the way employers recruit

Technology has a part to play in almost all aspects of business today. Recruitment is no different, with a wide range of solutions available to help employers streamline their hiring process. Here we explore how smart technology is reshaping the way employers approach recruitment:


Gamified survey tools

Gamified survey tools help to simplify business processes by turning them into playable, game-style tasks. This increases completion rates, while providing an enjoyable user-experience for employees and candidates.

EVP analysis

One example of gamification in business tools is Employee Value Proposition (EVP) analysis. Employee insights into a company’s authentic EVP can now be harnessed via an engaging, online game – allowing employees to give in-depth feedback on company benefits.

This provides employers with actionable data to improve their benefits & reward strategy, and develop a talent-winning EVP.

Culture-match surveys

Gamified culture-match surveys help employers to identify which candidates are most compatible with their brand values. Potential candidates can simply play the culture-match game upon application, giving employers an insight into their unique values and expectations.

This enables employers to build a workforce that shares their core values – promoting compatibility, and boosting employee retention.

The improved candidate experience

Recruitment technology has made it easier for employers to provide candidates with a positive, engaging hiring experience. By using software such as an Applicant Tracking System (ATS), hiring managers are able to progress their candidates quickly and effectively, while maintaining high-quality communication.

Hiring software improves the candidate experience through every aspect of the recruitment process – from application, right through to onboarding. This is achieved by automating applicant data-collection, providing accessible data storage/management, and promoting an engaging hiring/onboarding journey. This even includes the use of auto-progression based on recruiter scorecard scores in more modern systems.

This makes life easier for your HR team, while ensuring candidates are kept up-to-date with their application, and engaged with your employer brand. Improving the candidate experience ensures new recruits get off to a positive start with your company, and helps you to attract more high-quality talent.

Remote hiring and onboarding

With the rise of remote/hybrid working, more and more employers are being required to recruit virtually. Hiring technology makes this possible – providing tools such as video screening/interviewing, applicant tracking software, and remote onboarding to promote effective virtual recruitment.

Video screening/interview tools

Video screening and interviewing tools allow employers and candidates to meet from a distance. This eliminates geographical and time-related obstacles, giving both parties flexibility over where and when they conduct interviews

Remote onboarding

Remote onboarding tools, such as onboarding portals and microsites, help home-working employees get off to the best start with their new employer. These platforms provide training and employer-brand information to support new recruits in beginning their new roles. This helps employers overcome the challenges of remote/hybrid working – promoting virtual end-to-end recruitment. 

Diversity & Inclusion tools

Diversity & Inclusion (D&I) is a crucial part of any strong HR strategy. Business technology is improving the way employers approach their D&I strategy, promoting a fair workplace across all sectors.

Anonymised hiring

Anonymised hiring tools help to promote D&I by reducing the risk of unconscious bias in recruitment. This works by removing information from candidate applications that may influence prejudice – such as names, gender, and ethnicity. This means that candidates are assessed solely on their skills, and the quality of their application, rather than running the risk of individual recruiter bias.

Pre-recorded screening/interviews

Pre-recorded video screening and interviews help to reduce the risk of individual bias in recruitment. This is because they allow for more key decision-makers to be involved in the selection process without being present at interview sessions.

Unconscious bias can heavily influence the outcome of job interviews. Factors such as accent, body language, or even tone of voice can unfairly prejudice a candidate’s chance of being hired.

In this case, recording interviews means that they can later be assessed by a greater number of decision-makers. This reduces the risk of individual recruiter bias by introducing more perspectives and opinions into candidate selection, especially when used in conjunction with recruiter scorecards This method also increases accessibility for candidates, such as for those with disabilities or single parents who may find it hard to fit interviews into their schedule.

In summary

Technology is making an impact across all aspects of business. In recruitment, intuitive software has changed the way employers approach hiring. There are a wide range of different solutions available, including:

  • Gamified employee-engagement tools to optimise EVP
  • Applicant Tracking Software to improve the candidate experience
  • Remote hiring tools such as video interviewing and virtual onboarding
  • Diversity & Inclusion tools – such as anonymised hiring and pre-recorded interviews

The rise of software in HR has made it easier than ever for recruiters to deliver engaging centralised recruitment. This makes life easier for hiring managers, while ensuring candidates are met with an enjoyable, fast, and fair hiring journey.

Next-generation recruitment & engagement tools from 360

At 360, we’re set on helping companies find a better way to attract, recruit, and engage the best talent. That’s why we’ve built intuitive, next-generation software – shaped to deliver an enjoyable hiring journey for both employers and their candidates.

Talos: all-in-one recruitment suite

Talos is the ultimate, all-in-one recruitment tool – combining state-of-the-art applicant tracking with remote hiring tools, video interviewing, advertising management, and virtual onboarding.  With Talos, everyday recruitment challenges are eliminated, making it easy for employers to source and hire valuable candidates for their roles. This promotes engaging, cost-effective hiring – even in the face of challenges like remote/hybrid working.

Worklife: gamified employee engagement & EVP analysis

Worklife is 360’s gamified EVP-research tool, giving employers an easier way to identify changes in their colleagues’ wants, needs, and expectations. 

Users simply play the swipe-card game to indicate which benefits and cultural incentives matter most/least to them. This enables employers to identify the unique values of their employees and candidates – strengthening their EVP, and promoting positive hiring decisions. 

Discover a better way to attract, hire, and engage top performers:

Blog by Tomas Coulter – 360’s Founder.

Tomas Coulter, co-founder of 360 Resourcing, has worked closely with in-house HR teams to overcome their key challenges for over a decade. As an expert in employee engagement, D&I, and hiring best practice, Tom has provided many employers with a better way to attract, hire, and retain compatible talent. He achieves this via 360’s intuitive software solutions, Talos and Worklife, as well as a range of other solutions that he is always happy to discuss. He is also the host of a popular series of in-depth HR strategy webinars.