As part of a series of interviews with Festival of Work exhibitors, we speak to Sage People’s field marketing manager, Daniel Paylor, about why he’s making the Festival of Work his standout activity for 2019:
Q: Sage People has a massive stand at next June’s Festival of Work – what’s behind you deciding to go big for this inaugural event?
A: Simply put, the world of work is in the midst of a huge shift at the moment, and the Festival of Work sounds like the ultimate opportunity in the UK for the sector to come together to discuss the impact of that, and the role technology plays in it. These changes mean a massive transformation for HR teams, as they shift towards becoming more of a ‘People team’. The Festival of Work looks set to celebrate this shift – that’s something we want to be a part of.
Q: What will be your main aim at the show?
A: We have two aims for the inaugural event. Firstly, discussing the impact of the changes in today’s world of work on HR teams. [Our head of Solution Consulting, Alex Watson, will be speaking in one of the sessions about the shift from HR towards People, and how to deliver the perfect onboarding experience for new starters. It looks set to be a great session, and we’re really looking forward to it].
Our second aim is really to raise awareness amongst HR leaders in the sector about what we do. The HR community might know us from the HR Software Show as Fairsail, but last year we were acquired by Sage, and became Sage People – which was the first time Sage had added a human capital management solution to its suite of products. Many still know Sage as predominantly a payroll and accounting technology provider. We want to show the sector that not only has that changed, but Sage People is actually one of the leading cloud HR providers out there. We’re excited to speak to HR teams looking for a cloud HR solution that truly puts their people at the heart of what they do, and creates great workforce experiences for their employees.
Q: You also want to showcase that your market is very different too, yes?
A: That’s correct. Sage is well known to be focused on the SME market, but Sage People really is at the other end of the scale. We wanted to create the world’s best HR platform that enabled companies to engage their workforce and build great experiences for their staff – but in particular, he wanted to do this for mid-sized companies scaling up.
The big guns can afford to buy or create big enterprise systems; they can afford to have multiyear implementation projects. But mid-size companies need simplicity, flexibility and agility so that as their company grows, their systems and people can too – and they need this fast. That’s where we come in!
Q: How do you think Sage People fits into the broader remit of the show?
A: Pretty perfectly actually! We grew our technology from the ground up, and it supports everyone in the organisation, not just HR professionals. It does so by concentrating on exactly what everyone in the sector is talking about right now – employee experiences.
Whether it’s about onboarding, or making it easy for staff to input or access information (and on the devices they want to), or creating company branded portals, our technology is designed to build better experiences for employees right across the organization. It’s built with employees in mind: managers can also manage disparate teams, communicate better, and have the analytics they need. Importantly, it also frees up HR teams’ time from administrative tasks, so they can concentrate even more on what really matters: their people.
Q: Apart from sheer stand size, how else will you be vying for delegates’ attention?
A: We’ll be talking a lot about our latest research and giving attendees exclusive insights into some of our more recent findings of what really separates progressive People Companies for the rest. We’ll be running product demo slots every hour, on the hour, so attendees can see our system in action.
Alongside this, we’ll be running personal demos throughout the whole event, so attendees can look at any aspect of our system they want. However, as usual, we’ll have a few other surprises up our sleeves – attendees will just have to wait until the show and visit us on stand C90 to see what they are!
About the Author:
Daniel Paylor, Field Marketing Manager, Sage People.
About the Festival of Work:
The CIPD’s Festival of Work (12-13 June 2019, Olympia London, www.festivalofwork.com) promises to be a landmark event for both people professionals and business leaders. By focusing on the most innovative strategies in management, technology and learning, the festival will help you, and 7,000 of your colleagues, to harness the latest transformations and drive a human future of work. With 7,000+ attendees, 130+ inspiring speakers, filled with inspirational live experiences and challenging ideas, it’s the ultimate celebration of people in the workplace.
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